The Titan who saved the world

Believe it or not, the Titan I want to talk about this week is NOT a direct marketer! And while he’s pretty far removed from the usual folks I talk about in this space, I think about him often because I believe that without his decisive actions, none of us would be pursuing our dreams, with…

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It’s not always about the money…

  I was blessed to know Gene Schwartz…and not just casually, either. Gene was my friend, mentor and business partner…and I learned so many lessons from him. Those of you who don’t know who I am talking about, Eugene “Gene” Schwartz was one of the most successful and prolific direct response copywriters who ever lived.…

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The Power of 100-0

The phrase “I’ll meet you halfway” hasn’t existed for me for most of my adult life…and I can thank the lameness of some people I love as much as anyone in the world for that… I have a group of ten buddies from high school who are like brothers to me. However, we all know…

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E-mail marketing lessons from the 12th century

Your foreign correspondent is at it again…this time from Paris…my first time in this amazing city.And my thoughts turn to romance, crepes…and of course e-mail marketing… One of our first tourist stops was the Cathedral of Notre Dame de Paris…an amazing edifice…home to a guy who is more hunchback than me! I worked off some…

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