Hanging out at Barnes and Noble with a hand truck…

While I know that the best “use” of a Barnes and Noble these days is free wireless and maybe a cup of cappuccino (if you can afford it!), there was a time when bookstores actually served a purpose.Yes, they sold books.And as far as I know, I am unique in the way I used a…

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How my insomnia led to over $200 million in sales…

I hope I got your attention with that subject line…and no, it is NOT an exaggeration… As you can tell if you read my weekly propaganda, mentors are quite important to me…and I have stressed how important they should be to you too. One of my mentors may not be as well known to many…

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Where Your Best Ideas Go to Die

Sorry if that subject line felt like a bit of a downer…but I wanted to share two of the most important quotes from my 30+ year career…and it’s all about “launching” properly…By the way, the word “launch” was NOT invented by an online marketer (although my buddy Jeff Walker certainly owns it now)!But after a…

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The Copywriter in the Coal Mine

I was on the phone earlier this week with copywriting legend John Carlton and we were ranting about all sorts of things…and he made the brilliant observation that the next “big things” in marketing may not be in the areas of whiz bang technology but rather in the blocking and tackling that we career direct marketers are…

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The real Vitamin C…and it’s not in your O.J.

“Networking” may be the most overused term in the business world today…and with social media, the idea of creating a network is often in the hands of amateurs. Simply accepting anyone and everyone who sends you a friend request on Facebook, LinkedIn etc. is far from the gold standard…and I would like to share some…

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