Show…don’t tell

I had the privilege last week to speak to over 400 direct response copywriters at the American Writers and Artists Inc. (AWAI) conference in Florida. There were many beginners plus some experienced writers…and the topic I was asked to speak about was: “What it takes to write for the Big Dogs” I wasn’t all that…

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How to keep your right arm…

Over my long career, working closely with my mentor and friend Marty Edelston, whenever we sat down to meet he would often start the conversation with the following question: “Who did you give up your right arm to today, Brian?” Marty wasn’t asking me this to be mean…he was asking out of care and concern.…

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