Branding without getting hives…

If you are a serial direct marketer like me, marketing terms like “branding,” “public relations,” and “publicity” give us the creeps, right? Our favorite question: How are you going to measure THAT? And I think I recall a case of hives early in my career when an advertising sales guy suggested I try some advertising…

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The Horizontal Vertical

I’m on a plane on the way to the GKIC Info-Summit (in St. Louis—a city I’ve never been to before)…and I am honored to be speaking on the same stage as some of my heroes: Robin Robins, Dan Kennedy, Peter Guber and Brendon Burchard. I asked Dan Kennedy what I should speak about…he encouraged me…

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