Come for the information; stay for the inspiration

The most important thing I want to do for my last post of 2014 is to wish you a happy and healthy New Year…one filled with love all around you…one that has endless opportunities for you to learn and grow…and a year where you will never put gratefulness on a back burner. Whether you have…

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The Copywriter closest to God

We lost one of the great copywriters of all time last week, Jim Rutz. I don’t mean to be disrespectful when I say that organized religion owes its success, at least partially, to great copy. No matter how many times I will brag about Boardroom selling three million copies of The Book of Inside Information in the 1980’s…

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Gratefulness is not a “Thanksgiving resolution”

I like receiving cards and e-mails around Thanksgiving more than any other holiday. (And for those of you from outside of the United States, you don’t have to celebrate Thanksgiving to understand this post…not to worry) It’s a time of year when everyone seems to take inventory of what’s important in their lives; and the…

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