My last day at Boardroom…

Those of you who read last week’s post, “From Intrapreneur to Entrepreneur”, are aware that I will be leaving Boardroom, the company I helped build over the last 34 years. Today is the day. I am sad but also very excited. Something tells me I’ve got lots more to share…and I will. 34 years is a long…

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From Intrapreneur to Entrepreneur

On March 30, 1981, Ronald Reagan and I both got very lucky. Some of you may recall…or you can look it up…that on that day outside of the Hilton Hotel in Washington D.C., the then President of the United States Ronald Reagan narrowly escaped an assassination attempt. By all accounts, he literally and figuratively dodged two bullets……

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Beautiful Mess

One of the most important lessons I learned from Dick Benson, maybe the smartest man who ever lived about the science (and art) of direct mail, was to spend more time on lists. And to this day, I teach about the importance of list research and segmentation as a cornerstone to direct response marketing success,…

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