How you sell is how they will respond…

Once upon a time, back in the dark ages called the 1990’s, one of the greatest copywriters of all time, Gary Bencivenga, wrote a lucrative front end promotion (for Boardroom’s newsletter Bottom Line/Personal) which we called “the survey package.” Today I want to tell you two stories. I’ll start with how we killed the “survey…

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How not to make your lawyer rich…

I like attorneys…some of my best friends are attorneys…and I also know many “recovering attorneys” as well who I like a lot too. This is not a post about bashing attorneys–far from it–but it is a post about how to rise above the litigious society we live in and not “go legal” as your first…

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