Eugene Schwartz is my Homeboy

I hope you don’t think I am being disrespectful with my subject line…but I was just given this coffee mug as a gift: And if that wasn’t enough, another one of the Legends being profiled in my new book is also on the same mug: Ogilvy is now my Homeboy too! And he’s got my…

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Learning by teaching

I grew up in a family of teachers…my Dad even became an elementary school principal later in his career…and what I have noticed over the years about the teachers inside and outside my family is that they are all supreme students as well. And I am sure you have all had the experience of being…

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Christmas Cards in July

I first thought about writing this post as I waited on a very long line at the post office last December, behind a guy with shoebox full of Christmas cards stamped and ready to go. But I wanted to wait a bit so we would be far enough away from Christmas so I could ask…

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