You may not know it when you see it…

In my recent post, “The next million dollar copywriter,” I lamented that not a week goes by when someone asks me: “Do you know a good copywriter?” Of course the answer is “yes”…I actually know hundreds…and I’m proud to say that I had the privilege to work with some of the best ever. However, just…

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The biggest mistakes of my career: Part One

While I often talk about all the triumphs I’ve had in the direct marketing wars over the years, talking about my biggest failures is something that I have talked about in recent interviews more and more – and the feedback I have gotten is that listeners found it useful and instructional. And frankly, it was…

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