When baseball imitates direct marketing…

As I gear up for another summer of umpiring dozens of meaningful Little League games (well, they are meaningful to the 12 year olds playing in them!), I started thinking about why I umpire as my hobby…and it seemed like an appropriate time to update a blog post from a couple of years ago on…

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We lost a Titan…

When I was planning the “Titans of Direct Response” I went to Dan Kennedy’s home to talk about the speakers for the event. Dan was already “in” and I told him that I wanted this to be an epic event where we covered all media from the greats in their specialties. We listed the copywriters…

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Masterminding at The Pentagon

While I didn’t really get military clearance to hang out with my marketing buddies at the Pentagon, I did the next best thing. Instead, when I had the privilege last March to speak to our troops stationed just outside The Pentagon at Fort Myer, Virginia, I took that opportunity to speak to them about Masterminding.…

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