E-mail marketing lessons from the 12th century

My first trip to Paris was three years ago…and I fell in love with the place. And as you might imagine, my thoughts turned to romance…gluten-free crepes (do they exist?)…and of course email marketing. I’ve been back to Paris twice since then—both times to speak—and I actually did three interviews/videos for my friends in France…

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The Titan who saved the world

Believe it or not, the Titan I want to talk about this week is NOT a direct marketer! And while he’s pretty far removed from the usual folks I talk about in this space, I think about him often because I believe that without his decisive actions, none of us would be pursuing our dreams,…

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The best copywriter you never heard of…

When talking about the greats in anything—sports, entertainment and yes, even direct marketing!—thinking about your “Mount Rushmore” is a great way to put your best of the best on a pedestal…or better yet, etched into the side of a mountain. At the Titans of Direct Response event, we created a swipe file from the four…

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Are we having fun yet?

One of the most important lessons I learned from Dick Benson, the man who knew more about the science (and art) of direct mail than anyone in history, was to spend more time on lists. And to this day, the thing I teach the most is the importance of list research and segmentation as the…

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