The thin line between confidence and arrogance

“If you can’t advertise yourself, what hope do you have of advertising anything else?” -David Ogilvy As marketers, copywriters and entrepreneurs, it is critically important to never lose our confidence…and to be able to talk about our passions, expertise and accomplishments in a way that conveys trust so that people will buy from us (or…

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Marketing isn’t everything…it’s the only thing…

This subject line is not an attempt at hyperbole. I respectfully submit, “Marketing isn’t everything…it’s the only thing” as a credo to live by. I’m pretty confident that I am preaching to the converted (i.e. you) when I say that nothing significant happens with our ideas or missions without marketing. In addition, marketing practiced responsibly…

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The copywriter closest to God

Jim Rutz was one of the greatest copywriters of all time. And he was one of the most colorful characters this business has ever seen as well. If you are a working or aspiring copywriter, you owe a debt of gratitude to Jim whether you have ever heard of him or not…he was a pioneer…

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Grammar is overrated

Just so you know…this subject line is not a justification for all of the bad grammar I’ve used in my weekly blogs; rather, it is an important consideration when you write or oversee any promotional copy…more on that in a moment… First, I want to make sure that most of you have purchased your copy…

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