Your best stuff might be on the cutting room floor…

“Copy is not written. Copy is assembled. You do not write copy, you assemble it” -Gene Schwartz One of the greatest lessons I’ve learned from the greatest copywriters who have ever lived is to never be satisfied with a product “as is.” And to always ask the question, “What’s not here that could be here?”…

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Consulting sucks until it doesn’t…

“If you’re not part of the solution there’s good money to be made in prolonging the problem” This definition of “consulting” certainly takes a darker view of what many we know call their profession…and it can often be the sad truth. I want to give us more hope today…that maybe it’s not all that bleak…

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Outworking everyone is generosity

“The number one rule of success in anything—marketing, football, chess, etc.—is work” -Gene Schwartz Remember the kid you sat next to in school who always got a better grade than you? Or the person in the cubicle or bullpen that you worked in who was selling the same product or service you were selling but…

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Rejecting people is a lot of work…

I want to talk about an important topic today that might not seem directly related to direct marketing success; but like everything else, all roads lead to marketing in our crazy little world, right? I believe that you can only do your best work (in marketing or anything else for that matter) if you are…

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