7 things that must be part of every promotion

Three years ago, almost to the day, an event took place in Stamford, Connecticut called, “The Titans of Direct Response.” It was a gathering of Titans, on stage and off–350 of the best direct marketers in the world. I wanted to tell you briefly today how the event came to be and then give you,…

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If a tree falls in a forest…

It seems like everyone wants to write a book at some point in their life. And it makes sense. We all have a story to tell…whether it’s fiction or non-fiction…and as I have said in the past, “Books are still a perfect product.” But there is no guarantee that just because you write a book…

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How life imitates the World Series

Those of you who have been part of my online family for a while know two deep, dark secrets about me: 1) That I can’t stop reminding you that customer service and fulfillment as they pertain to your product or service, while seemingly being the most boring part of what you might do, might just…

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