The thin line between confidence and arrogance

“If you can’t advertise yourself, what hope do you have of advertising anything else?” -David Ogilvy As marketers, copywriters and entrepreneurs, it is critically important to never lose our confidence…and to be able to talk about our passions, expertise and accomplishments in a way that conveys trust so that people will buy from us (or…

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Marketing isn’t everything…it’s the only thing…

This subject line is not an attempt at hyperbole. I respectfully submit, “Marketing isn’t everything…it’s the only thing” as a credo to live by. I’m pretty confident that I am preaching to the converted (i.e. you) when I say that nothing significant happens with our ideas or missions without marketing. In addition, marketing practiced responsibly…

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The copywriter closest to God

Jim Rutz was one of the greatest copywriters of all time. And he was one of the most colorful characters this business has ever seen as well. If you are a working or aspiring copywriter, you owe a debt of gratitude to Jim whether you have ever heard of him or not…he was a pioneer…

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Grammar is overrated

Just so you know…this subject line is not a justification for all of the bad grammar I’ve used in my weekly blogs; rather, it is an important consideration when you write or oversee any promotional copy…more on that in a moment… First, I want to make sure that most of you have purchased your copy…

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Avoiding “Annie Hall Syndrome”

I may not have captivated everyone with that subject line…I am well aware that many members of my online family aren’t aware of too much that happened before the Internet…and this reference goes back even further to the 1970’s. But please stick with me. Annie Hall is the movie that won the Academy Award for…

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You never know who is watching…or listening…

This subject line seems like a setup to talk about some political conspiracy…but it’s not. It’s actually my way of sharing some important “lessons from Mom” we all have tucked away somewhere…since last Sunday was Mother’s Day and I first shared this story on Mother’s Day three years ago. I think the only people in…

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Fish oil and a direct marketing rule of thumb…

I recently asked a doctor who is not a true believer in taking nutritional supplements this question: Is there ONE vitamin or supplement that you could recommend to your patients that you feel has no downside but also has clear upside for most people? He replied, like many others have (including skeptics), that the ONE…

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Where babies come from…

I’ve been thinking about “original source” a lot this week with the release of the “Titans Marketing edition” of Breakthrough Advertising by Gene Schwartz. Gene was one of many “originals” who paved the way for everything we do today in marketing, copywriting and the study of human behavior. And as mentioned above, Gene is the…

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Branding without getting hives…

I will make the assumption that if you are part of my online family you are “one of us”…a serial direct marketer…and marketing terms like “branding,” “public relations,” and “publicity” give us the creeps, right? Our favorite question: “How are you going to measure THAT?” I recall a case of those “creeps” turning into a…

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Connect like your life depends on it

I hate the word “networking.” But I love connecting with people I can learn from any chance I get…and I think the notion of “contributing to connect” is a much better way to think about “networking.” Those of you who are new to my online family might have missed my post where I talked about…

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