Who is your rainmaker?

There is nothing better than working with entrepreneurs. Dan Sullivan, the top coach for entrepreneurs in the world, has a great quote (which I am paraphrasing): Entrepreneurs never have to “give back” since they never took anything…they just “give.” Today I want to share some observations I have made over the years working closely with…

Continue Reading →

The Horizontal Vertical

The power of “niche” (i.e. “vertical markets with huge needs”) should never be underestimated in how we look at bringing products and services to the marketplace. Finding niches that fit with your super powers and then going a mile deep rather than a mile wide is more often than not the key to success. And…

Continue Reading →

Did you miss this?

Hey it’s Brian and I know you don’t usually hear from me during the week… …but a few days ago I asked about your biggest challenge when it comes to marketing your product or service. Well, so many of you responded and it’s making me wish I’d asked this a lot sooner. Reading the responses,…

Continue Reading →

“10Xing” isn’t just about the money…

Since you are living in the same dynamic marketing world I am living in, I’m sure you are regularly in conversations about “10X”–whether someone is telling you how to increase your business ten times or if you are coaching someone to grow their business ten times. I like the concept of “10X”…but there are so…

Continue Reading →

Your best stuff might be on the cutting room floor…

“Copy is not written. Copy is assembled. You do not write copy, you assemble it” -Gene Schwartz One of the greatest lessons I’ve learned from the greatest copywriters who have ever lived is to never be satisfied with a product “as is.” And to always ask the question, “What’s not here that could be here?”…

Continue Reading →

Consulting sucks until it doesn’t…

“If you’re not part of the solution there’s good money to be made in prolonging the problem” This definition of “consulting” certainly takes a darker view of what many we know call their profession…and it can often be the sad truth. I want to give us more hope today…that maybe it’s not all that bleak…

Continue Reading →

Outworking everyone is generosity

“The number one rule of success in anything—marketing, football, chess, etc.—is work” -Gene Schwartz Remember the kid you sat next to in school who always got a better grade than you? Or the person in the cubicle or bullpen that you worked in who was selling the same product or service you were selling but…

Continue Reading →

Rejecting people is a lot of work…

I want to talk about an important topic today that might not seem directly related to direct marketing success; but like everything else, all roads lead to marketing in our crazy little world, right? I believe that you can only do your best work (in marketing or anything else for that matter) if you are…

Continue Reading →

The thin line between confidence and arrogance

“If you can’t advertise yourself, what hope do you have of advertising anything else?” -David Ogilvy As marketers, copywriters and entrepreneurs, it is critically important to never lose our confidence…and to be able to talk about our passions, expertise and accomplishments in a way that conveys trust so that people will buy from us (or…

Continue Reading →

Marketing isn’t everything…it’s the only thing…

This subject line is not an attempt at hyperbole. I respectfully submit, “Marketing isn’t everything…it’s the only thing” as a credo to live by. I’m pretty confident that I am preaching to the converted (i.e. you) when I say that nothing significant happens with our ideas or missions without marketing. In addition, marketing practiced responsibly…

Continue Reading →

Page 1 of 12