Connect like your life depends on it

I hate the word “networking.” But I love connecting with people I can learn from any chance I get…and I think the notion of “contributing to connect” is a much better way to think about “networking.” Those of you who are new to my online family might have missed my post where I talked about…

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The politics of direct marketing…

You probably know by now that I never get “political” in these weekly posts…and I won’t start now…but since the lead story on the news every day seems to be about what is happening in our nation’s capital, I am reminded of a dinner I attended in the early 1990’s in Washington which on the…

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“Bring out your dead!”

After telling you a few weeks ago that “The reports of my death are greatly exaggerated” and attributing that quote to our old friend “Direct Mail” and not Mark Twain, I wanted to follow that up with some video to make you laugh (and hopefully not make you cry!) this Sunday morning. I am presenting…

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The Power of 100-0

Last week I had the honor of spending three days with 40 of the most heart-centered and highly skilled entrepreneurs, marketers and copywriters on the planet who were all attending Titans Master Class (a one-of-a-kind mastermind). And there was one word that seemed to describe everyone’s overall philosophy about their business (and their life): Generosity…

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E-mail marketing lessons from the 12th century

My first trip to Paris was three years ago…and I fell in love with the place. And as you might imagine, my thoughts turned to romance…gluten-free crepes (do they exist?)…and of course email marketing. I’ve been back to Paris twice since then—both times to speak—and I actually did three interviews/videos for my friends in France…

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The Titan who saved the world

Believe it or not, the Titan I want to talk about this week is NOT a direct marketer! And while he’s pretty far removed from the usual folks I talk about in this space, I think about him often because I believe that without his decisive actions, none of us would be pursuing our dreams,…

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The best copywriter you never heard of…

When talking about the greats in anything—sports, entertainment and yes, even direct marketing!—thinking about your “Mount Rushmore” is a great way to put your best of the best on a pedestal…or better yet, etched into the side of a mountain. At the Titans of Direct Response event, we created a swipe file from the four…

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Are we having fun yet?

One of the most important lessons I learned from Dick Benson, the man who knew more about the science (and art) of direct mail than anyone in history, was to spend more time on lists. And to this day, the thing I teach the most is the importance of list research and segmentation as the…

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Deeply and Irrevocably Personal…

“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar”                                                …

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“The reports of my death are greatly exaggerated”

Good thing my Mom doesn’t read my blog because that subject line would have gotten her very worried… However, the author of that quote (today) is not me…nor is it Mark Twain. It’s from my good friend “Direct Mail.” I mentioned a couple of weeks ago that there is a huge appetite for testing this…

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