The one about the used car salesman…

There is nothing more important than the concept of “specialty over commodity” when we market our products and services, regardless of the medium we choose, online or offline. Some things just scream specialty…like the supplement I once marketed where the key ingredient could only be found in certain caves in western Africa. That was a…

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7 things that must be part of every promotion

Three years ago, almost to the day, an event took place in Stamford, Connecticut called, “The Titans of Direct Response.” It was a gathering of Titans, on stage and off–350 of the best direct marketers in the world. I wanted to tell you briefly today how the event came to be and then give you,…

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If a tree falls in a forest…

It seems like everyone wants to write a book at some point in their life. And it makes sense. We all have a story to tell…whether it’s fiction or non-fiction…and as I have said in the past, “Books are still a perfect product.” But there is no guarantee that just because you write a book…

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How life imitates the World Series

Those of you who have been part of my online family for a while know two deep, dark secrets about me: 1) That I can’t stop reminding you that customer service and fulfillment as they pertain to your product or service, while seemingly being the most boring part of what you might do, might just…

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