The ethical bribe

Here is today’s shocker: Using bonuses and premiums is an idea that was not invented by an online marketer.    Believe it or not, bonuses and premiums have been part of the best direct response offers since the beginning of time. In his “31 Rules of Thumb,” direct mail guru Dick Benson devoted two of…

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Assessing your assets

Your next big idea might be right under your nose…or in a drawer somewhere…or filed away in something called a file cabinet…or simply sitting on your hard drive.The alternate subject line for this post, which also happens to be the title of one of my favorite books by Jay Abraham, isGetting Everything You Can Out…

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Driven to distraction

Ned Hallowell is the country’s leading expert on all issues pertaining to Attention Deficit Hyperactivity Disorder (ADHD); and he is also the leading expert in what drives all of us, ADHD or no ADHD, to distraction. He often says that there would be no entrepreneurs without ADHD being present in some form…and the key is…

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Never trust an email without a P.S.

I read recently in a Facebook group for copywriters that if you receive an email without a P.S. you know it probably came from an amateur…or it certainly came  from someone who has not studied direct marketing like so many of us have over the years.  I am guilty of “no P.S.”  on occasion…since I sometimes…

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Christmas Cards in July

The doorbell rang…I could see a guy through the window wearing a brown suit (not one of my favorite fashion colors)…and while I was reluctant to answer it, when I made out the “UPS” logo on his shirt and then saw his matching brown truck in my driveway, I ran to open the door. Whatever…

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