Sharks, aliens and dinosaurs

When the most prolific filmmaker of a generation came on the scene in 1975 with his first film that had major distribution—it was about a shark—he broke all box office records at the time, which caused many to ask, “Who is this flash in the pan named Steven Spielberg?” Side note to the copywriters and…

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The importance of loving everyone

Of all the “Hallmark holidays” I love Valentine’s Day the best. We eat much better chocolate than we eat at Halloween…it reminds us of the gratefulness we all celebrate at Thanksgiving…the generosity (and love) that surrounds the Christmas season…and then we can add hearts anywhere we like…and of course we all have an excuse to…

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The unbeatable control

I remember many years ago there was an award given for winning direct mail packages that remained a control for at least 5 years. I always thought this was curious…was it a control for 5 years because it was so invincible or because the marketer just wasn’t testing enough? Hopefully you are convinced from my…

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