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Driven to distraction

Ned Hallowell is the country’s leading expert on all issues pertaining to Attention Deficit Hyperactivity Disorder (ADHD); and he is also the leading expert in what drives all of us, ADHD or no ADHD, to distraction. He often says that there would be no entrepreneurs without ADHD being present in some form…and the key is…

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Never trust an email without a P.S.

I read recently in a Facebook group for copywriters that if you receive an email without a P.S. you know it probably came from an amateur…or it certainly came  from someone who has not studied direct marketing like so many of us have over the years.  I am guilty of “no P.S.”  on occasion…since I sometimes…

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Christmas Cards in July

The doorbell rang…I could see a guy through the window wearing a brown suit (not one of my favorite fashion colors)…and while I was reluctant to answer it, when I made out the “UPS” logo on his shirt and then saw his matching brown truck in my driveway, I ran to open the door. Whatever…

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Gratefulness is not a “Thanksgiving resolution”

I love receiving cards and e-mails around Thanksgiving more than any other holiday. And for those of you from outside of the United States, you don’t have to celebrate Thanksgiving to understand this post…not to worry. In fact, when my book editor wrote to me this week—she’s Australian and lives in Portugal—and she told me…

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Don’t just make money…deserve it

I just returned from an incredible trip to Nicaragua which included a 3-day marketing seminar (more on that below). I also had the privilege of vacationing there after the event and learned what a fascinating and expanding country it is…and sadly for me, I was advised to invest there over a decade ago but of…

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The Brilliance Breakthrough is here…

Grammar is overrated. That was the subject line I used when I told you about the second “Gene Schwartz lost classic” that I was planning to re-publish,The Brilliance Breakthrough, How To Talk And Write So That People Will Never Forget You. And calling this book a “lost classic” is far from hyperbole. When I released Breakthrough…

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How not to make your lawyer rich…

This past week I was watching a “discussion” play out on Facebook that had some legal overtones to it…one where I knew both the victim and the perpetrator…and while it did not seem prudent to jump in the middle of it as it got nasty, it reminded me of a post I wrote a couple…

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The compound interest from relationship capital

While traveling this week to two incredible marketing events, I was trying to figure out why I do this when I would much rather be home. The best answer I could come up with is that I am a mastermind junkie and a people junkie. Or another way to put it, I can never get…

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Do you have spinach in your teeth?

Your friends are your friends because they tell you the truth.   Based on that premise, I want to ask you this question:   “If you have spinach in your teeth (or even worse, something hanging from your nose), do you have people in your life who, if they are present, will tell you about…

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Guilty until proven innocent

                                                         “I love getting old…  because I get so smart”                                    …

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