Guilty until proven innocent

                                                         “I love getting old…  because I get so smart”                                    …

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Don’t be afraid of “The Bogey Man”

I received a lot of questions and interest from my post last week, “LTV is not a YouTube channel.” Those of you who understood, and have applied, “lifetime value calculations” in your businesses, shared some incredible successes and case histories about what it truly means to invest in the future. And those of you who shared…

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LTV is not a YouTube channel

“Life is long” -Marty Edelston One of my favorite authors on the subject of personal finance and money is my friend David Bach. David’s books have a consistent theme of “finishing rich”…which I just love considering most marketing advice we receive is more about getting rich quick. Today I want to talk about getting rich…

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The one about the used car salesman…

There is nothing more important than the concept of “specialty over commodity” when we market our products and services, regardless of the medium we choose, online or offline. Some things just scream specialty…like the supplement I once marketed where the key ingredient could only be found in certain caves in western Africa. That was a…

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7 things that must be part of every promotion

Three years ago, almost to the day, an event took place in Stamford, Connecticut called, “The Titans of Direct Response.” It was a gathering of Titans, on stage and off–350 of the best direct marketers in the world. I wanted to tell you briefly today how the event came to be and then give you,…

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If a tree falls in a forest…

It seems like everyone wants to write a book at some point in their life. And it makes sense. We all have a story to tell…whether it’s fiction or non-fiction…and as I have said in the past, “Books are still a perfect product.” But there is no guarantee that just because you write a book…

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How life imitates the World Series

Those of you who have been part of my online family for a while know two deep, dark secrets about me: 1) That I can’t stop reminding you that customer service and fulfillment as they pertain to your product or service, while seemingly being the most boring part of what you might do, might just…

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Choosing is a choice

We have a lot more choice in our lives than we think…in everything we do…and today I want to share two aspects of “choice” that apply to your career. One is about choosing who (and what) you work for (whether it’s someone else or yourself). The other is about how your mentors will choose you…

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Being Extraordinary Matters

“I’m just an ordinary guy who has been able to do extraordinary things” -Martin (Marty) Edelston After writing last week’s post “Who is your rainmaker?” I couldn’t stop thinking of the man who made it rain as much as anyone I have ever known in my career, Marty Edelston. Marty launched the company called Boardroom…

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Who is your rainmaker?

There is nothing better than working with entrepreneurs. Dan Sullivan, the top coach for entrepreneurs in the world, has a great quote (which I am paraphrasing): Entrepreneurs never have to “give back” since they never took anything…they just “give.” Today I want to share some observations I have made over the years working closely with…

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